The Crux Roadmap
See what we'd do, in three business days.
The Crux Roadmap is how we start. A free conversation, then a flat-fee, three-business-day hands-on start where we do real work on your business: visible UI improvements, a small automation we can stand up quickly, or infrastructure cleanup. We walk you through what we did at the end. If you're not happy with it, the fee is refunded.
How it works
Free fit call
A short, no-obligation conversation. We learn your business and what's in the way; you decide whether we feel like the right partner. If we're not, we'll say so.
Three business days
We agree on a start date and a flat fee. From day one, we do three business days of real, hands-on work, no slide deck, no waiting around.
The walkthrough
On day three we walk you through what we shipped. If you're happy, we plan what's next. If you're not, the fee is refunded and we part on good terms.
What we can deliver in three days
Work we can do well without needing deep operational knowledge of your business. Anything deeper gets scoped separately after.
The website
Visible UI improvements using your existing copy, mobile and speed fixes, schema and metadata, and the trust signals a new visitor decides on in the first few seconds.
Search & AI visibility
Google Business Profile cleanup, technical SEO basics, and the structure AI answer engines need to find and cite you.
An automation that stands on its own
A piece of manual work we can hand to software in three days: lead notifications, booking, review prompts, follow-ups, an internal helper. Built to run without us in the loop.
Infrastructure tidy-up
Hosting, domain, email, and analytics set up correctly. The boring layer that makes everything else work.
Why it's structured this way
You see how we work before you commit to anything bigger. Three business days is enough time to do real, useful work and for you to know whether we're the kind of partner you want around for the long haul.
Refundable removes the risk. If you're not happy with what we show you on day three, we refund the fee in full and end on good terms. We'd rather refund a fee than chase work that wasn't going to be the right fit anyway.
Who it's for
You know something's off
Leads feel thin, the site feels slow or dated, or a manual task is eating hours every week, and you want to act on it without a long sales process.
You'd rather try than be pitched
You've heard enough "strategy decks" and "discovery calls." You want to see real work before you spend further.
You want one technical partner
You'd rather have one person owning the site, search, software, and infrastructure than coordinate three vendors who blame each other.
Start with a fit call.
A short conversation, no obligation. If we're a fit, the Crux Roadmap is the next step. If not, no harm done.
Book your free fit callCommon questions
Is the first call really free?
Yes. The fit call is short and has no obligation. It exists so we can both decide whether we're a good match before any money or time is committed.
What does the Crux Roadmap cost?
A flat fee, agreed on the fit call before any work begins. It's fully refundable: if you're not happy with what we show you in the day-three walkthrough, we refund the fee in full and part ways. No haggling, no scope debate.
What actually gets done in three business days?
Real work we can deliver without needing deep operational knowledge of your business: visible UI improvements using your existing copy, automation we can stand up that runs on its own, infrastructure cleanup, and quick wins on the website, search, or systems side. Anything that depends on deeper context goes into a separately scoped engagement after.
What happens after the three days?
If we're a good fit, we plan the next piece together (a fixed-scope build, an ongoing Partner plan, or both). If not, you keep the work we delivered and we part on good terms.
What if it's not a fit?
The fee is refunded in full. Disputes aren't worth either of our time, so we end cleanly. We'd rather lose a fee than chase work that wouldn't have been the right match anyway.