Custom software & automation
We build the systems behind your business.
A website gets the lead. The system books the job, answers after hours, follows up, and keeps your tools in sync. Most agencies can't build that layer, so they stop at the website. We're software engineers first, so we build what runs underneath, production software, owned by you.
The systems we build
Common building blocks. We scope the ones that move your business and connect them into one system. The figures below are industry data, not our client results.
Lead capture that never sleeps
A web form or a missed call becomes a text to you in seconds, with an automated first reply. Industry data: about 27% of inbound calls to home-services businesses go unanswered; text-back recovers a large share of them. This was the first thing we built for a roofing client.
Review requests on autopilot
A policy-safe request goes out after each completed job. Reviews are roughly a fifth of local-pack ranking, and SMS gets opened far more than email. No gating, no incentives, no AI-written responses.
Online booking & scheduling
Let customers book the slot themselves, synced to your calendar, with reminders that cut no-shows. The phone still rings after hours, so we cover both doors.
Intake & CRM integration
Capture the right details up front and push them into the tools you already use, so nobody retypes anything and nothing falls through.
AI assistant & chat
An assistant that answers real questions and books appointments, with a human in the loop. We ship production real-time AI in the open: see Peanut Gallery below.
Internal tools & dashboards
The small app or dashboard your team needs and off-the-shelf software won't quite do. Built around how you actually work.
Data syncs & integrations
Stop being the integration between your tools. We wire them together so data flows on its own.
Workflows for your world
Schools: admissions and re-enrollment nudges, tuition reminders. Trades: dispatch and quote follow-up. Services: client onboarding and document collection. We build to your operation, not a template.
Proof we ship real software
How we scope it
Three shapes of work, scoped to what you need. A Crux Roadmap turns any of them into a fixed scope and a fixed price before you commit.
Single system
One focused build: a lead pipeline, a booking flow, an internal tool. Scoped, shipped, and yours.
Connected operations
Several systems wired into one: capture, booking, follow-up, and reviews working together across your stack.
Custom platform
A larger build tailored to how your business runs, designed to grow with you and integrate what you already have.
Every build can roll into an ongoing Growth Retainer or Studio Partner retainer: monitoring, improvements, and a technical partner on call. Numbers are on the pricing page.
What should we build for you?
Start with a Crux Roadmap. We'll map the one or two systems that would change your operation, and what it takes to build them.
Get your Crux Roadmap