For private schools & education
Families are searching for a school like yours. We make sure they find it, and finish the inquiry.
Independent, private, and micro-schools. The crux is rarely a prettier website. It's being found by the right families, proving you're worth a visit, and not losing them in the gap between an inquiry and a tour. We build the site and the enrollment systems behind it.
The truth about Google reviews for schools, and what actually works
In our experience, Google disables Google reviews for school Business Profiles, and limits Business Profile posts for schools as well. It is set at the category level, so it is not a fault in your listing and it is not something any agency can switch back on. Most local web shops do not know this and will still sell a school a Google-reviews plan that cannot run.
Our stance: we tell you the truth instead of billing you to chase reviews and posts Google will not allow, and we do not game your category to sneak them on. We put the effort where it builds trust and fills tours: a fast, findable site, the content families actually search for, AI-search visibility, and the review channels a school can use. We learned this firsthand building for a brand-new bilingual immersion school.
What families are searching for
Four questions decide whether a family inquires. We build the site to answer all four.
Found nearby
Show up when a family searches for a school like yours in your area, in the map, in results, and in AI answers.
Tuition & aid, answered
Families search tuition, scholarships, and financial aid first. Clear content on cost and programs like the NC Opportunity Scholarship lets the right families see your school is within reach.
Programs that stand out
Make your approach legible, immersion, faith, project-based, whatever sets you apart, so a family knows it's a fit before they call.
A clear path to apply
An obvious next step from "interested" to "scheduled a tour," with no dead ends.
The systems behind enrollment
Instant inquiry intake
An inquiry reaches your office immediately, with the details you need to follow up while interest is high.
Tour & open-house scheduling
Families book a visit themselves, with reminders, behind bot protection so the form stays clean.
Tuition & scholarship flows
Guide families through cost and aid options without your team answering the same email a hundred times.
Re-enrollment & reminders
Gentle, on-time nudges for re-enrollment and deadlines, handled automatically.
Reviews where schools can get them
Google disables school reviews, so we set up the review and testimonial channels you can actually use, on your site and off it. No gating, no incentives.
Integrate what you have
We build the flows you actually need or connect the platform you already run, instead of forcing an enterprise suite you don't.
A school we're building for now
We're currently building the website and search presence for a dual-language immersion school, including its bilingual English and Spanish content. Early on, we identified that Google disables reviews and Business Profile posts for the school category, so we're focused on what actually moves enrollment for a school rather than a review plan that can't run.
Right-sized for your school: we build the flows you need or integrate the platform you run, rather than selling an enterprise suite.
Get found before open-house season.
A Crux Roadmap maps what's between your school and a full inquiry pipeline. Free fit call first.
Get your Crux RoadmapQuestions schools ask
Can our school collect Google reviews?
Generally no. In our experience Google disables Google reviews for school Business Profiles, and limits Business Profile posts for schools too. It is a category-level limitation, not a fault in your listing, and not something an agency can switch back on. We do not game your category to dodge it. Instead we put your trust signals where they work: your site, the structured content families search for, and the review channels schools can use.
Do you build for the parents or the administrators?
Both. The site is written to help families find and trust your school; the systems behind it help your office turn inquiries into tours and enrollments without manual chasing.
Can you handle financial aid and scholarship information?
Yes. Families search hard for tuition, scholarships, and financial aid. We build clear, findable content for those questions, including state programs like the NC Opportunity Scholarship, so the right families can see how your school is within reach.